PPL FAQ

Helpful answers to burning questions.

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PPL is a purpose-built marketing and sales activation partner that champions the frontline employee experience. Our industry-first model represents frontline staff as the missing link in the path-to-purchase.

PPL is an end-to-end sales and marketing activation agency with services to bring brands to life wherever communities come together and shopping happens. This includes assisted selling, experiential marketing, retail staffing, shopper marketing and more, with the full compliment of in-house strategy and creative services. PPL is powered in-field by Guild, North America’s largest support services agency.

Our model flips the staffing industry on its head by investing in employee experience as the foundation of frontline success. This includes things like training and development, flexible workplace policies and generous profit-sharing so that all employees can share the financial reward of a successful program.

The PPL Portal is our reporting dashboard for clients. It provides visibility to live reporting that’s user-friendly, accessible and customizable.

We use transparent pricing for all of our programs. We charge a fixed fee on the total budget that covers agency services and variable profit sharing with our employees.

There’s a lot to unpack here, but the simple answer is PPL is the business case for better employee experience. The benefits of more highly engaged frontline translate to better retention, increased productivity, higher sales and a better overall experience for your partners and customers. By investing in the frontline employee experience, our culture becomes our clients’ advantage.