PPL FAQ
Helpful answers to burning questions.
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What is PPL Agency?
PPL is a purpose-built marketing and sales activation partner that champions the frontline employee experience. Our industry-first model represents frontline staff as the missing link in the path-to-purchase.
What services does PPL provide?
PPL is an end-to-end sales and marketing activation agency with services to bring brands to life wherever communities come together and shopping happens. This includes assisted selling, experiential marketing, retail staffing, shopper marketing and more, with the full compliment of in-house strategy and creative services. PPL is powered in-field by Guild, North America’s largest support services agency.
How does PPL support frontline workers?
Our model flips the staffing industry on its head by investing in employee experience as the foundation of frontline success. This includes things like training and development, flexible workplace policies and generous profit-sharing so that all employees can share the financial reward of a successful program.
What is the PPL Portal?
The PPL Portal is our reporting dashboard for clients. It provides visibility to live reporting that’s user-friendly, accessible and customizable.
What is the PPL pricing model?
We use transparent pricing for all of our programs. We charge a fixed fee on the total budget that covers agency services and variable profit sharing with our employees.
Why should I work with PPL?
There’s a lot to unpack here, but the simple answer is PPL the business case for better employee experience. The benefits of more highly engaged frontline translate to better retention, increased productivity, higher sales and a better overall experience for your partners and customers. By investing in the frontline employee experience, our culture becomes our clients’ advantage.